Hello lovelies! Since I previously wrote a post about Josie Maran and just recently shared my obsession with oils (including Argan Oil), I thought I'd share this press release with you...
INTRODUCING THE “MODEL CITIZEN” ARGAN OIL COLLECTION
FROM JOSIE MARAN COSMETICS
THINK: Luxury with a conscience, beauty for a cause.
WHAT THEY ARE: Three Model Citizens. Three charities to support. Three bottles of Limited Edition 100% Pure Argan Oil. It takes more than a pretty face to be a model citizen—but in the case of supermodels Josie Maran, Petra Nemcova and Angela Lindvall, it sure helps. They may be famous for their beauty, but these three activists are committed to improving the world we live in, bringing new meaning to the term “model citizen.” That’s why the eco-beauty maven behind Josie Maran Cosmetics tapped fellow models Petra Nemcova and Angela Lindvall to join her in creating limited edition artwork for the bottles of her signature Argan Oil to benefit the causes they believe in. Launching in conjunction with Earth Day, each of the three limited-edition designs supports a cause close to one of the model’s hearts.
“Living in a sustainable, earth-friendly way that benefits the planet has always been an essential part of beauty for me,” explains Josie Maran. “Petra and Angela are also so dedicated and passionate about the causes they support, and I wanted to share our enthusiasm with the world. We want to encourage everyone to join us in becoming ‘model citizens,’ and the limited-edition Argan Oils are a great place to start.”
ABOUT JOSIE AND HER CHARITY:
Josie Maran is a supermodel, mother, and the founder and Chief Eco Officer of Josie Maran Cosmetics, a company committed to creating Luxury with a Conscience beauty products that are both good for you and safe for the Earth.
Women for Women International gives women survivors of war tools to become self-sufficient. Since its creation, Women for Women International has given hope to more than 299,000 women survivors of war and conflict and helped them move toward economic self-sufficiency with our year-long program of direct aid, rights education, job skills training, and small business development. We have distributed $95 million in direct aid, microcredit loans, and other program services. Since 1993, Women for Women International has mobilized more than 250,000 women and men in 130 countries worldwide to reach out and support women survivors of war – one woman at a time.
About the Design: “My mother, daughter, friends, and coworkers are all women who inspire, support, and challenge me everyday. To empower each other, to hold each other up and to stand together is how we’ll change the world. I wanted my bottle to capture this powerful message and to reflect this truly important cause.”
ABOUT PETRA AND HER CHARITY:
Petra Nemcova is a model, host, author, philanthropist and the founder of the Happy Hearts Fund (HHF).
Happy Hearts Fund is a non-profit foundation dedicated to rebuilding schools and restoring hope and opportunity in the lives of children after natural disasters. HHF works during the period after emergency response is complete, implementing sustainable practices to ensure a lasting impact. Globally, HHF is active in nine countries and has built/rebuilt 56 schools and kindergartens. Since inception our programs have benefited more than 34,412 children and 337,450 community members.
About the Design: “Like the girl in the artwork, I hope all the children that benefit from HHF are uplifted from hardship to a brighter future after natural disaster. That’s what the balloon hearts symbolize to me – a better life for those children. After what they’ve been through, they deserve this and I will always make this a mission of mine.”
ABOUT ANGELA AND HER CHARITY:
Angela Lindvall is a supermodel, actress, mother, an active environmentalist and a health advocate.
Healthy Child Healthy World ignites the movement that empowers parents to protect children from harmful chemicals by expanding awareness of unnecessary toxic risks to children's health, encouraging easy actions and responsible lifestyle choices, advocating for corporate policies and government legislation that protect children from environmental health risks and engaging communities to take collective actions to create a healthier world.
About the Design: “The simplicity of the dandelion symbolizes what I would like for the future of our planet: an environment free from toxins and harmful chemicals that grows and exists peacefully, and the promise of hope for the children of the world. From an early age, we’re taught to wish on dandelions and I hope to inspire people to remember to be positive and to always look forward.”
I'm already a fan of argan oil (and Josie Maran) so I think this is a wonderful venture. And the charity connection definitely makes the splurge more worthwhile in my opinion. What is your experience with Josie Maran products? Does a product's or company's charitable affiliation make it more likely for you to make a purchase? My inquiring mind wants to know! Leave a comment below and tell me all about it. Until next time...
Ciao, XxO
Q
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