John Frieda® Sheer Blonde® Hair Care and Lauren Conrad Debut Keep Up With Your Blonde Campaign

Blonde icon Lauren Conrad joins John Frieda® Sheer Blonde® Hair Care to kick off their Keep Up With Your Blonde Campaign, a program that empowers blondes to maintain their best color with a regimen of expert care to keep their blonde hair its lightest and brightest, and to celebrate the bold confidence that accompanies that fresh color.