Marketing To The Millenials: Top Tips

 To successfully market to Millennials, one must first recognize that this generation represents an entirely new demographic and then modify one's approach to how Millennials understand and take in content.

The Millennial generation, which may be broadly defined as people who are currently between the ages of 18 and 34, makes up the greatest portion of the population in the United States. 

However, not only do they outweigh the Baby Boomers and Generation Xers who came before them in terms of sheer numbers, but they also think and conduct in fundamentally different ways than the preceding generations. They make decisions about their employment, spending, and family that are not consistent with the demographics that marketers are accustomed to targeting because they have grown up in the worst economy since the Great Depression. This has caused them to make decisions that are inconsistent with those demographics. They are a group of persons that are resolved to make their own choices in the end, and they have stated that they have no interest in being the subject of a sales pitch. Generally speaking, advertising strategies that were effective with Baby Boomers and members of Generation X are not as effective when targeting Millennials.

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Make sure that your website is optimized for mobile and tablet use.

Ensure that the mobile experience provided by your firm is of the highest caliber. To a much greater extent than previous generations, Millennials are dependent on various forms of digital technology.

There are smartphones in the hands of 85 percent of the population, and if your content does not transition smoothly to mobile devices, you will lose those users. Your landing pages should be optimized for mobile devices in order to ensure that they load as quickly as possible. A direct and unmistakable call to action needs to be presented in a prominent location on the screen of a mobile device. Put in as much effort as possible to reduce downtime.

Find out where they are by following them.

Engage in activities on social media platforms that are popular with Millennials. Nine out of every ten Millennials use their computer to browse the web while watching television on a television, and they spend an average of five hours and forty-nine minutes each week consuming video content that is viewed online as well as streaming content. This is where you need to think about what is OTT marketing. If you want to boost your exposure and the amount of traffic that you receive, you should think about creating video content and building a presence on YouTube by uploading well-produced, brief instructional movies and tutorials.

When they are not actively working, consumers in their twenties switch between different communications devices and platforms an average of 27 times each hour. Have personnel that constantly monitor social media and respond in a timely and conversational manner to comments and questions that are posted. Build an online community that is centered on your company and its products or services.