Baby Magic Celebrates Magical Dads With New Campaign

Following the brand’s recent release of its new innovative ads featuring real “Dads in Waiting,” iconic baby care brand, Baby Magic is now introducing a new campaign called “Dads Are Magic Too,” that puts a spotlight on inspirational dads across the world that are changing the way society looks at fatherhood.


As a part of this new campaign, Baby Magic is making a commitment to highlight real dads of all kinds in their imagery, online and in ads, moving forward. In addition to including dads in creative, the brand is also partnering with the National Fatherhood Initiative (NFI), supporting its commitment to teaching more men the importance of fatherhood and uplifting those who may not have had a strong father figure themselves.

To capture the spirit of this heartwarming campaign, Baby Magic has created and shared a moving and “dad-centric” video on their website that features the stories of real dads who are dedicated to raising their children with extraordinary love. Check out the video on their site here!

"Dad magic” is officially in the air this spring! To kick off the season, trusted legacy brand, Baby Magic, is launching a new campaign called “Dads Are Magic Too,” that puts a spotlight on inspirational dads across the world that are changing the way society looks at fatherhood. On the heels of Baby Magic’s recent release of its new innovative ads featuring real “Dads in Waiting,” the brand is encouraging everyone to rethink what it means to be a modern-day dad.



For years, dads have often been known as the “passive parent,” but research shows that modern dads are more involved in their families’ lives than ever before. In honor of these amazing role models, Baby Magic is making a commitment to highlight real dads of all kinds – single dads, stay-at-home dads, dads working alongside moms – in their imagery, online and in ads, moving forward. The advertising rollout will include digital billboards, social media, and in-store activations.



In addition to including dads in creative, the brand is also partnering with the National Fatherhood Initiative (NFI), supporting its commitment to teaching more men the importance of fatherhood and uplifting those who may not have had a strong father figure themselves. In support of NFI, Baby Magic will make a monetary donation and will promote the organization and their work on social media, their website, a newsletter, and in-store. The brand will also be sponsoring a “Dad's Guide to the First Year” brochure on the Baby Magic website that will offer dads tips on how to take care of their new babies.



“Baby Magic was inspired to launch the ‘Dads Are Magic Too’ campaign after observing the way that fathers all over the world are stepping up more than ever to become irreplaceable forces in their children’s lives and are working together with mothers to raise little ones,” said Baby Magic Director of Marketing, Laurie Enright. “In conjunction with our new campaign, we’re thrilled to be able to partner with National Fatherhood Initiative and raise awareness around the importance of fathers engaging in their children’s lives, while encouraging people across the globe to support this great cause and show love to wonderful fathers everywhere.”


To capture the spirit of this heartwarming campaign, Baby Magic has created and shared a moving and “dad-centric” video on their website that features the stories of real dads who are dedicated to raising their children with extraordinary love. Check out the video on their site here!



The brand urges consumers to join them in supporting NFI by calling 1-866-989-2967 or emailing naterraservice@naterra.com to make a donation to this important cause. Baby Magic also encourages their fans to share the story of a great dad they know on their Facebook page. Inspired dads can also volunteer to lead a fathering class in their own community and can find opportunities at BabyMagic.com or Fatherhood.org.



As a commitment to the loving, hardworking parents across the globe, Baby Magic will continue to share more stories of wonderful fathers supporting strong mothers and going above and beyond in raising their little ones on their site. Check back in the next few months to hear more about how you can help and get to know more about the dads that are revolutionizing fatherhood.



For 65 years, Baby Magic has delivered exceptional products and smiles to families across the globe from one generation to another. The brand’s classic product line includes baby lotions & washes in iconic Original “Pink” scent, Soft Powder scent and Calming Lavender scent. Baby Magic also offers an innovative No-Rinse Wash, Creamy Baby Oil, Diaper Rash Cream and Healing Balm. The brand is known for making gentle, hypoallergenic and dermatologist-tested products that parents have loved for years and feel proud to use on their children. Learn more about these products at BabyMagic.com.



About Baby Magic:

Trusted by moms and dads for 65 years, Baby Magic is a family owned and operated business that focuses on baby care products that do what they say they’re going to do – while cutting out the bad stuff. Hypoallergenic, Tear-free, and paraben-free – Baby Magic is made with love and care, which is why it’s been loved by generations of parents.



About Naterra:

Based in Coppell, Texas, just outside of Dallas, Naterra International is housed with a new, one of a kind cosmetic manufacturing plant with state of the art capabilities. The 320,000-square foot landmark manufacturing, distribution, and research facility adhere to the strictest of quality control measures to provide custom formulations of innovative goods. Priding itself on research and innovation, Naterra stays ahead of the marketplace trends to produce the latest and greatest products consistently. Naterra is home to household name brands like Tree Hut, Baby Magic and more.



About National Fatherhood Initiative:

As the premier fatherhood renewal organization in the country, National Fatherhood Initiative (NFI) works in every sector and at every level of society to engage fathers in the lives of their children. NFI is the #1 provider of fatherhood resources and training in the nation. Since 2004, through FatherSOURCE, its national resource center, NFI has distributed over 7.6 million resources, and has trained over 25,500 practitioners from over 6,700 organizations on how to deliver programming to dads. NFI is also the most quoted authority on fatherhood in America on the importance of involved, responsible, and committed fatherhood. Learn more at www.fatherhood.org.

Until next time...