AfterShokz Launches Pink Trekz and Aware With Pink Campaign to Raise Money for Breast Cancer Research and Awareness

AfterShokz, the award-winning headphone brand known for its patented bone conduction technology, is joining the fight against breast and ovarian cancer by going (Bright) Pink. Their popular Trekz Titanium bone conduction headphones, designed to ensure users remain aware, are now available in a limited-edition hot pink through the end of October. AfterShokz will donate 25% of Trekz Titanium Pink sales to Bright Pink®, an inspiring national organization whose mission is to save women's lives from breast cancer and ovarian cancer by empowering women to live proactively at a young age. {Product provided for review/feature consideration}

In addition to showing support through the sale of these hot-colored headphones, AfterShokz hopes to empower individuals and raise awareness for breast cancer with their "Aware With Pink" campaign. Each time the hashtag #AwareWithPink is used on Facebook, Twitter and Instagram, AfterShokz will donate 25¢ up to $2,500 to Bright Pink.In September and October AfterShokz will be sharing a series of blogs and ads with tips and proactive measures on staying healthy, active and informed, with the hope that they make a positive difference in lives prior to becoming statistics.

"If known for nothing else, AfterShokz is all about awareness; we make headphones that literally force you to remain aware while listening to music or talking on the phone," said Kim Fassetta, CMO of AfterShokz. "This awareness we deliver has multiple benefits, most notably prevention of careless accidents due to inattentiveness. We do our best to educate our customers and the world on the valuable action of being open and aware of surroundings, even when we're tuned in elsewhere. And it's for those reasons the chance to collaborate with Bright Pink, an organization that also cares to deliver awareness, prevention and action, makes perfect sense."
Designed to ensure the ultimate level of awareness and comfort-without compromising on premium sound - Trekz Titanium are wireless, open ear sport headphones built with runners, cyclists and hikers in mind. Users can expect exceptional sound quality thanks to proprietary technologies such as PremiumPitch+™, which delivers dynamic range and truly powerful bass.

Trekz Titanium uses bone conduction technology to transmit audio waves to the inner ears through the skull, bypassing the eardrums completely. Place them on your cheekbones, just in front of your ears. This leaves your ear canals open, allowing you to remain alert and aware of ambient sounds while you enjoy your music. Bluetooth® connectivity gives you the ability to be free of wires and make and receive phone calls.

Trekz Titanium Pink will be available tomorrow on the company website, MSRP $129.95. For more information on the product and the #AwareWithPink campaign visit, http://awarewithpink.aftershokz.com. For more information on Bright Pink, please visit: brightpink.org.


About AfterShokz 

AfterShokz brings patent pending bone conduction technology, initially developed for military special operations and law enforcement by Voxtech in 2001, to sport, mobile and Bluetooth® headphones designed and priced for everyday use. Through a suite of proprietary audio technologies and a completely open ear design, AfterShokz headphones deliver premium stereo sound and a promise of safety and comfort that is second to none. Since its inception in 2011, the company has been committed to innovating unconventionally and making situational awareness a priority. Learn more about how the brand enhances lives and inspires users to #beopen at aftershokz.com.
About Bright Pink®

Bright Pink is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization's mission is to save women's lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink's innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.