A Tribute to Her Father - Patricia Gucci – In The Name of Gucci: A Memoir (Be Chic Literate)

In the Name of Gucci: A Memoir, by Patricia Gucci (Crown Archetype) is the first book written by a direct descendant of Guccio Gucci—Patricia’s grandfather and the company’s founder. It chronicles her life as the secret love child of Aldo Gucci and Bruna—the woman he fell in love with when she was just eighteen. Woven throughout the book is the relationship between Aldo and Patricia Gucci, the first woman in the family to be elected to the Gucci board of directors and his sole universal heir. {Book provided for review/feature consideration}

In the Patricia Gucci discusses the Gucci legacy – the history of how it was established by her father, Aldo Gucci, and how the business and style legacy lives on today in Patricia.

This is a daughter's bittersweet tribute to her beloved father, traces Aldo Gucci's marketing brilliance and stamina in establishing Gucci as one of the world's most iconic brands. He was the first Italian to set up a luxury goods retail operation in the US, opening on Fifth Avenue in New York, Worth Avenue in Palm Beach and Rodeo Drive in Los Angeles, paving the way for the 'Made in Italy' phenomenon throughout the world for countless others to follow in his footsteps.

This book is perfect for lover's of fashion and would be a great Father's Day present - particularly from a daughter to her father! Until next time...