GoMacro®, a family-owned vegan food company with roots in organic farming, is thrilled to add a bit of international star-power to the company family: British singer-songwriter Ellie Goulding. Ms. Goulding, a pop and fitness icon, has partnered with the Wisconsin-based natural food company in a far-reaching partnership that includes new product development, international brand promotion and customer sweepstakes. {Product provided for review/feature consideration}
The relationship began when Ellie, a long-time GoMacro fan, posted about her love for MacroBars on Instagram where she is followed by a large fan base deeply interested in the star’s healthy lifestyle. Commencing in March 2016, GoMacro and Ellie Goulding will launch the partnership with a North American sweepstakes entitled the “Goulding Ticket.” The sweepstakes will involve specially marked GoMacro MacroBars packaged with a ticket and code to win VIP tickets to a June 21st Ellie Goulding concert at Madison Square Garden or a trip to Los Angeles for a personal workout with Ellie.GoMacro also plans to release a co-created “Ellie Goulding” MacroBar flavor this spring with a portion of sales going towards the homeless.
“MacroBars are my go-to snack after a workout and when I’m on tour. I love the taste and how they keep me satisfied for hours,” commented Goulding. “I am excited to begin my partnership with a brand that shares my values of healthy living and giving back.”Ellie Goulding, pop star and fitness icon, recently teamed up with GoMacro, a family-owned vegan food company known for their plant-based nutrition bars to create her very own MacroBar flavor: Coconut + Almond Butter + Chocolate Chips.
Ellie turns to MacroBars to stay energized during her hectic daily schedule. The new brand partnership aligns well with Ellie’s priorities of health, fitness, and community outreach and GoMacro’s mission to provide organically grown, plant-based nutrition for on-the-go families and athletes.
“We couldn’t think of a more perfect partner for GoMacro than Ellie,” said Jola Sonkin, CEO and co-founder of GoMacro. “She is an exemplary woman managing an incredible and demanding career who still finds time to exercise, eat well, and give back.”
I can personally attest to the utter deliciousness of her bar - and GoMacro Bars in general - my girls and I love them! Until next time...
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