New from CeraVe Baby!

The arrival of a baby leaves parents rejoicing proudly as they share this special moment with family and friends. And now they can pamper baby with two NEW additions to the trusted CeraVe® Baby line! Developed with pediatric dermatologists, NEW! CeraVe® Baby Moisturizing Cream and NEW! CeraVe® Baby Sunscreen Lotion SPF 45 are designed to help protect and maintain baby’s delicate skin barrier. {Product provided for review/feature consideration}

Take Baby Steps…

Unlike most new arrivals, a little bundle of joy doesn’t come with a complete instruction manual. However, there are certain key baby steps to remember for providing care for baby…


· A baby’s skin is his or her first line of defense and because it takes time for a baby’s skin to mature, it requires special care. Moisturization is essential in helping protect and maintain baby’s delicate skin barrier, which is why the makers of CeraVe® created NEW! CeraVe® Baby Moisturizing Cream, which moisturizes for up to 24 hours with one application. The product is formulated for babies with sensitive skin or eczema with a unique formula containing three essentials ceramides (1,3,6-ll) and dimethicone to help provide intense moisturization. It has been formulated to temporarily protect and help relieve chafed, chapped or cracked skin. Designed for use on the face and body, CeraVe® Baby Moisturizing Cream utilizes a patented Multivescular Emulsion (MVE®) technology, which allows for a controlled and steady release of ingredients over time.


· Baby’s delicate skin also requires unique protection from the sun’s damaging UV rays. Created for babies six months or older and designed for use on face and body, NEW! CeraVe® Baby Sunscreen Lotion SPF 45 provides baby’s delicate skin with broad spectrum sun protection from both UVA and UVB rays. The product is formulated with naturally sourced physical sunscreen ingredients including titanium dioxide, zinc oxide, soothing aloe and essential ceramides to help repair and restore the protective skin barrier. The formula is designed to be water and sweat resistant for up to 80 minutes.*

CeraVe® Baby Reaches Major Milestone…

All five CeraVe® Baby products have been awarded the National Eczema Association (NEA) Seal of Acceptance™, which maintains rigorous standards for approval. The NEA, a patient-oriented organization guided by physicians and scientists, is dedicated to improving the quality of life for people who suffer from eczema and sensitive skin. The NEA Seal further helps these individuals to make informed purchasing decisions and recognize skincare products that are suitable for eczema or sensitive-skin.


Enjoy each baby step with your little one…

The makers of CeraVe® know that every moment with one’s baby is precious and even the most simple baby step is a building block for the future. Trust CeraVe® Baby to deliver gentle care for baby’s delicate skin and enjoy each baby step that will surely lead to a milestone. NEW! CeraVe® Baby Sunscreen Lotion SPF 45 will be available at CVS, Walgreens, Duane Reed, Walmart, Meijer, Babies “R” Us, Buy Buy Baby and Amazon. CeraVe® Baby Wash & Shampoo, Moisturizing Lotion and Diaper Rash Cream are available at drugstores, mass market retailers and specialty baby retailers nationwide. Until next time...