From TV's Shark Tank to Your Tub - Meet SoapSox!

Sometimes my girls are all about bath time and sometimes it's a fight to get them in the water {and then again to get them out}. Sometimes the only incentive they need is picking out their own soap and/or bubbles and now I have another way to entice them into the tub - SoapSox! The next generation of washcloths for kids, Soapsox are soft, cuddly and colorful characters that make bath time kids’ favorite past time. {Product sent for feature/review consideration}

The idea of SoapSox was born when founder and CEO Ray Phillips worked as a Program Director at a residential treatment facility with children who have experienced trauma. He saw firsthand the struggle many children have with bath time. One child in particular would not part with his favorite stuffed animal to get in the bath so Ray modified the stuffed animal to hold soap. The child finally agreed to take a bath. Over the years Ray continued to use this strategy with countless children. Phillips collaborated with Alvin Uy, head of a creative agency who develops products for brands including Disney, Hasbro and Mattel to create SoapSox. Each purchase of SoapSox gives back to organizations that provide safe places for children.

Taking nearly two years to develop and perfect, each SoapSox critter looks like a typical stuffed animal, yet is engineered to go in the bath so a child never has to part with his best friend!

· Each SoapSox has a unique entry point for liquid or bar soap. Simply “feed” your SoapSox pal soap, add water and scrub.

· Built-in finger pockets make it easy for kids to suds up and clean up.

· Every SoapSox is “stuffed” with an antimicrobial sponge on the inside and covered with soft yet durable polyester terry cloth on the outside so it can easily be popped in the washer and dryer.

· SoapSox provide a sense of security for children who are reluctant to take a bath. A child can take their SoapSox critter with them anywhere—from playtime, to bath time to nighttime. They never have to be apart!

· Winner of the 2014 Innovation Award from JPMA.

SoapSox can be found at Nordstrom, Buy Buy Baby, Bed Bath & Beyond and many other stores around the country and retail for $14.95. For more information visit www.soapsoxkids.com. My girls have the adorable pink dolphin and purple hippo and now bath time is a lot more fun for then and peaceful for me! Until next time...