John Frieda® Sheer Blonde® Hair Care and Lauren Conrad Debut Keep Up With Your Blonde Campaign

Blonde icon Lauren Conrad joins John Frieda® Sheer Blonde® Hair Care to kick off their Keep Up With Your Blonde Campaign, a program that empowers blondes to maintain their best color with a regimen of expert care to keep their blonde hair its lightest and brightest, and to celebrate the bold confidence that accompanies that fresh color.

“Being a blonde is a part of who I am,” explains Conrad. “As someone who lives in California, it takes work to keep my colour light and bright. I use the Sheer Blonde® collection because I know that from tone correcting, to lightening, to highlight enhancing, it will help me maintain the blonde I love,” says Conrad.

Conrad has been guest blogging for the whole month of June on KeepUpWithYourBlonde.com. She will also share how she keeps up with her own signature blonde with a how to video that you can view on the site as well.

I'm not going to lie, I've toyed with the idea of going blonde {I tried it once upon a time and was able to carry it off quite well, but that was over a decade ago...}, but I know that it is super high maintenance, so I've been hesitant. It's good to know that there is an entire system available to help in the struggle, should I choose to go that route! Until next time...