2012 FiFi Fragrance Awards

(photo via beautypress)

Way back when, I disclosed my addiction to perfumes/fragrances (here). I think that in all honesty I can say that for me, I can never have too many. So I was very interested in seeing if any of the new additions to my collection made the cut for The FiFi® Awards-considered the "Oscars" of the fragrance industry. This prestigious, iconic New York event showcases and honors the very best the fragrance world has to offer. Competing to win a "Fragrance of the Year Award" are some of the big, the bold, instantly recognizable fragrance names, celebrity creations and collaborations as well as smaller, niche innovators. Over 800 guests attended and twenty-seven beautiful crystal FiFi ® awards were presented (including one dedicated to one of the biggest fashion icons ever... Coco Chanel). 

Gabrielle "Coco" Chanel - 2012 Hall of Fame Recipient
The FiFi® Hall of Fame award is voted on by the Foundation’s Board of Directors and is presented to an individual who has brought extraordinary ingenuity, creativity, dedication and inner resources to bear, not only to their company’s success but to the fragrance industry as a whole. (photo via beautypress)

The ceremony for the 2012 FiFi Fragrance Awards to celebrate and honor the art, passion and personalities of the fragrance world, was held on May 22nd, 2012 in New York City and hosted by Golden Globe and Emmy winning actress and comedian Jane Lynch. Celebrities such as the legendary Chaka Khan, Nicole Richie, and Martha Stewart served as presenters. 

Jane Lynch, Nicole Richie, and Cos Policastro @ The 2012 FiFi Awards (photo via beautypress)

Chaka Khan @ The 2012 FiFi Awards (photo via beautypress)

Nicole Richie @The 2012 FiFi Awards (photo via beautypress)

Martha Stewart @ The 2012 FiFi Awards (photo via beautypress)

The evening's Honorees included:

Justin Bieber - 2012 "Elizabeth Taylor Fragrance Celebrity of the Year"

(The Elizabeth Taylor Fragrance Celebrity of the Year Award, presented by The Fragrance Foundation's Board of Directors, honors a celebrity who has embraced and promoted the world of fragrance and celebrates the ongoing success and support given by the celebrity to the industry - therefore winning consumers to the category.)

 

2012 FIFI WINNERS

Fragrance of the Year

Luxe Women
Tom Ford Violet Blonde - Tom Ford Beauty

Luxe Men
Gucci Guilty Pour Homme - P&G Prestige
Nouveau Niche Women 
Tom Ford Jasmin Rouge - Private Blend - Tom Ford Beauty

Nouveau Niche Men 
Tom Ford Jasmin Rouge - Private Blend - Tom Ford Beauty

Broad Appeal Women
Heidi Klum Shine - Coty Inc.
Broad Appeal Men
curve appeal for men - Elizabeth Arden

Specialty Brand Women
Anthropologie 1922 Lily Sanguine Eau de Parfum - Inter Parfums USA

Direct To Consumer Men
Comme une Evidence Green - Yves Rocher North America Inc.

"Consumer's Choice" Award 

Women
Victoria's Secret Angel - Victoria's Secret Beauty

Men
Bath & Body Works Signature Collection for Men Classic - Bath & Body Works

Best Packaging of the Year

Luxe Women
Prada Candy Eau de Parfum Spray - PUIG USA
Best Packaging of the Year - Luxe Men 
John Varvatos * USA - Elizabeth Arden

Broad Appeal Women
Victoria's Secret Angel - Victoria's Secret Beauty

Broad Appeal Men
curve appeal for men - Elizabeth Arden

Media Campaign of the Year 

Women
Coco Mademoiselle – Chanel

Men
Gucci Guilty Pour Homme - P&G Prestige

Bath & Body Line of the Year

Acqua di Gioia - Giorgio Armani Beauty

Interior Scent Collection of the Year

34 boulevard Saint Germain – diptyque

How many of these fragrances have you had a chance to try? Are any of your favorites among the winners? Which perfumes are on your wishlist? And are there some that you feel were left out? My inquiring mind wants to know! Leave a comment below and let me know what you think. Until next time...

Ciao, XxO

Q